This elegant new boutique marks a significant milestone for luxury jeweller, Baker Brothers. One of the top 150 independent jewellery and watch retailers in the UK and Ireland, their legacy spans over 185 years. 

Their multimillion-pound investment reflects the owners’ vision to evolve their jewellery business while strengthening their successful partnership with renowned Swiss watchmaker Rolex. It also reinforces the brand’s long-standing ties to their local community.

From the elegant new shopfront and throughout the interior, every need has been carefully considered. The space flows easily, revealing tempting views from the Jewellery area into the Watch Gallery, and the aftersales Lounge beyond. The new Rolex room is also clearly visible with its wide bronze archway highlighting this impressive brand space. Stairs lead to the private Bridal room and a new state-of-the-art Rolex Authorised Service Centre.

Directors (and sisters) Lizzie and Rebecca, chose Innovare to help inspire, support, and guide them through this project. A little over 12 months after committing to this huge redevelopment project, the Baker Brothers team proudly welcomed customers into their elegant new boutique. “We’ve had a fabulous reception from both our customers and our brand partners. The space is delivering for us on all fronts” report the owners.

“We couldn’t have done this without Innovare who steered us through an enjoyable creative process and then calmly helped us navigate the complexity of choices and decisions associated with a redevelopment project of this scale.” 

Lizzie and Rebecca, Directors, Baker Brothers

Photography: Joel Knight